Premium Skincare brand Oteria launches its first lip care range, Tinted Lip Balms, packed with natural actives including Shea Butter, Encapsulated Peptides, and Cocoa Butter, backed by a satirical digital campaign starring comedian and singer Sugandha Mishra in three distinct personas.
Premium skincare brand Oteria has unveiled a new digital campaign introducing its highly anticipated entry into lip care: a range of Tinted Lip Balms infused with face-grade clinical actives. The campaign stars acclaimed comedian, television host, and playback singer Sugandha Mishra, who appears in three distinct characters to bring the product’s benefits to life.
The beauty industry has long treated lip care as an afterthought, relying on basic hydration alone. Oteria’s new formulations disrupt this standard by introducing high-performance ingredients, Shea Butter, Encapsulated Peptides, and Cocoa Butter, designed to protect, plump, and repair the delicate skin of the lips.
A COMEDIAN, ACTRESS AND PLAYBACK SINGER, THE IDEAL FIT
While millions know her as the quick-witted, versatile comedian from The Kapil Sharma Show and The Great Indian Laughter Challenge, Sugandha Mishra is a true multi-hyphenate talent. Born into a Jalandhar family with four generations of musical heritage, she is a classically trained vocalist with a Master’s degree in Music.
She first captured the nation’s attention as the third runner-up on Sa Re Ga Ma Pa Singing Superstar before making her mark as a playback singer in Bollywood films like Kamaal Dhamaal Malamaal and Shree. She made her big-screen acting debut in the 2014 hit Heropanti and has hosted The Voice India, in addition to her legendary musical parodies and mimicry.
Sugandha is an artist who refuses to be boxed into a single category, and that makes her the ideal face for a product line designed for multifaceted women.
SERIOUS SKINCARE MEETS MULTI-PERSONA SATIRE
For this campaign, Oteria moved away from traditional, highly polished beauty advertising, opting instead for a comedy-driven, multi-persona format starring Sugandha Mishra in three fully committed characters:
• The exasperated Melodramatic Auntie
• A Classic Bollywood Diva
• The effortlessly chic SoBo Fashionista
Each persona dramatises a real, relatable lip concern, sun damage, dull lips, and chronic dryness, with Oteria’s targeted formulation delivering the punchline. It is the rare beauty campaign where the science and the comedy are equally sharp.
THE NEW TINTED LIP BALM COLLECTION
The newly launched collection features three targeted variants:
Vanilla Tinted Lip Balm (SPF 30)
Formulated with Shea Butter, Almond Oil, and Vitamin E for broad-spectrum sun protection alongside deep hydration. “Care that stays with you.” Showcased by Sugandha’s hilarious Melodramatic Auntie persona.
Strawberry Tinted Lip Plumping Balm
Powered by Encapsulated Peptides, Caffeine, and 1% Vitamin E to naturally boost collagen and deliver a visibly plumped, upgraded look. “Your Everyday Lip Upgrade.” Showcased by Sugandha’s retro Bollywood Diva persona.
An intensive repair formula featuring Encapsulated Peptides, Cocoa Butter, and Vitamin E, designed as a comprehensive solution for severely dry and chapped lips. “One Stop Solution.” Showcased by Sugandha’s stylish SoBo Fashionista persona.
PRICING
The range is smartly priced to match both performance and everyday usability. Strawberry Tinted Lip Plumping Balm comes in at ₹799 as a premium “lip upgrade” essential, Chocolate Tinted Lip Balm is positioned at ₹499 as an intensive repair solution, while the Vanilla Tinted Lip Balm with SPF 30 is available at ₹599, balancing daily care with sun protection.
A BOLD NEW OUTLOOK FOR OTERIA
This launch marks a significant step forward for Oteria as the brand expands its footprint beyond facial skincare into specialised, active-infused lip care. By bridging the gap between clinical science and everyday usability, Oteria is positioning itself as a leader in comprehensive, barrier-focused, ingredient-led beauty. The brand has multiple disruptive products in the pipeline with highly targeted formulations that challenge the status quo in basic personal care.
CAMPAIGN ASSETS
Campaign videos and product images are available for media use. Please contact the media team below to request access.
ABOUT OTERIA
Oteria is India’s first circadian skincare brand, built on the insight that your skin has different needs at different hours of the day. Its four-phase system, RISE, SHINE, CHILL, and YAWN, mirrors the skin’s natural biological clock, with each product precisely formulated to enhance what the skin is already trying to do in that moment. Grounded in clinical actives and ingredient-led formulation, Oteria bridges the gap between science and everyday skincare, delivering targeted solutions that work with your body.
MEDIA CONTACT
Gaurav Gupta
Founder and CEO - WINWME
Email: [gaurav@winwme.com]
Phone: [9654872610]
Follow for more on Instagram - [https://www.instagram.com/oteria.in/]